2010 Nissan’S Cheap Car In India

Nissan Motor plans to build a car worth 3000 U.S. dollars for the Indian market.
Further disclosed, the purpose of Nissan make cars cheaper in India to boost operating profit of the company. “Low price can be obtained by

exploiting the benefits from Nissan’s local partner who has a low-cost production techniques,” explained Gilles Normand Nissan Vice President for Africa, the Middle East, and India.
Nissan will make cheap cars in India and working with its local partner, Bajaj, Bajaj because greater gains compared with those found by making a Nissan car. Another reason, “cheap cars will contribute to our growth in volume and profits,” says Normand.

Nissan’s decision to take the 3000 U.S. dollar market in India because 50 percent of 4-wheel vehicles which are sold in the country priced under 8000 U.S. dollars a. In addition, learning from the experience of Tata through cheap car, Nano, it turns out that most behavior is a variant of the top and not the standard version. “Fifty percent of the 203,000 first customer choose the most complete variant LX for 4183 U.S. dollars. Only 20 percent of those who buy the standard Nano.

According to Nissan, they could sell their products with more competitive prices in India due to lower production costs by relying on local components. At its plant in Chennai, South India, 65 percent from 2600 MICRA components made by suppliers in India.

MICRA, Nissan created the first model in India and also other models will follow in 2012. Nissan plans to export 110,000 units per year from India in 2011, and became the fourth largest factory for export within three years after, Japan, North America, and Thailand.